This Privacy Policy ("Policy") describes how PRIMETRACE TECHNOLOGIES PRIVATE LIMITED ("Crafto", "we", "our", or "us") collects, uses, stores, processes, and discloses personal data of users who access or interact with the Crafto platform, including our mobile application and websites located at https://crafto.app and https://www.craftoapp.com ("Platform").

This Policy is issued in compliance with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. By using our Platform, you consent to the collection and use of your information in accordance with this Policy.

1. Information We Collect

Crafto does not collect sensitive personal data such as financial details, health data, biometric identifiers, or passwords. We collect limited personal data necessary to provide our services. This includes:

• 1.1 Information You Provide:
  • Mobile number (required for OTP authentication)
  • Email address (optional)
  • Content voluntarily submitted by users (quotes, text, media)
• 1.2 Information Collected Automatically:
  • Device type, browser type, OS, and usage logs
  • IP address and general location data
  • App crash reports, diagnostics, and in-app interactions
• 1.3 Payment Information:
  • All payment transactions are processed by third-party payment gateways (e.g., Razorpay, PhonePe, Paytm)

2. Purpose of Collection

• Account login and authentication (via OTP)
• Service delivery, including content generation and subscription access
• Fraud detection and account security
• Technical troubleshooting and performance analytics
• Customer support resolution
• Regulatory compliance and audit requirements

3. Legal Basis for Processing

• Consent: When you register and provide your mobile number or email
• Contractual necessity: To deliver subscribed services
• Legitimate interest: For platform performance and abuse prevention
• Legal obligation: When required by government or regulatory authorities

4. Disclosure of Information

• To third-party service providers under confidentiality agreements (e.g., hosting, payments)
• To government agencies, law enforcement, or regulators upon lawful request
• To successors or acquirers in case of merger or asset sale
• To protect the rights, safety, or property of Crafto or others

5. Data Storage and Security

• Encrypted databases
• Secure APIs with access control protocols
• Role-based data access and internal audit logging
• Periodic vulnerability scanning and incident response mechanisms

Despite our safeguards, you understand that no system is completely secure. We urge you not to share OTPs or account access credentials.

6. Data Retention and Deletion

• User data is retained only as long as necessary for service fulfillment, or as required by law
• Users may request deletion of their data by emailing support@crafto.app. Requests are honored within 15 working days, subject to statutory obligations

7. User Rights

Subject to applicable law, you may:

• Request access to your personal information
• Request correction of inaccurate or outdated information
• Withdraw consent where processing is based on consent
• Object to or restrict processing of your data
• Request erasure, subject to legal exemptions

To exercise these rights, contact support@crafto.app with valid identification.

8. Cookies and Tracking Technologies

For users accessing the Platform via browser:

• We use cookies to enhance user experience, measure site performance, and analyze usage
• Cookies may include session identifiers, login tokens, and traffic analytics tools
• You can disable cookies via browser settings, but this may affect site functionality

For more information, refer to our Cookie Policy.

9. Updates to this Policy

We may modify this Privacy Policy from time to time. Any material changes will be notified via in-app messages or email. Continued use of the Platform constitutes acceptance of the revised Policy.

10. Grievance Redressal

In compliance with Rule 5(9) of the SPDI Rules and Rule 3(2) of the Intermediary Guidelines, 2021, Crafto designates the following Grievance Officer:

Grievance Officer
Head of Support
Email: support@crafto.app
PRIMETRACE TECHNOLOGIES PRIVATE LIMITED
Address: No 215, 3rd Floor, 32/5, Hosur Road, Roopena Agrahara, Begur Hobli, Bommanahalli, Bangalore – 560068

Refer to Grievance Redressal Policy for detailed grievance redressal mechanism.

This Privacy Policy must be read in conjunction with Crafto’s Terms of Service, Cookie Policy, and other applicable policies.